orangebutwhy - Publishers and research

Our name says it all: we find out what people like and what they don't like. After that we are interested in the precise reasons, why somebody likes something or not. We, for example, like Orange. And we know exactly, why.


Our research follows two parallel tracks: we work on projects for customers and we conduct our own research dealing with vital topics.


We publish the results of the latter as books with ISDN-numbers. They can be purchased in our publications-shop.

2021: New book publications

The new book publications with research reports concerning instalments, online payment, the use of webshops and travel sites, and contentment with online payment providers and banks in direct comparison will be available in May 2021. Read more